About
Wicked OwlChemist

Meet the Minds Behind the Magic.

We’re Wicked OwlChemist — part brand whisperers, part community mixologists, and 100% marketing magic-makers. Founded by Jenn (our Brand Whisperer) and Lyann (our Chaos Coordinator), we exist to help businesses stop blending in and start standing out. With backgrounds in entrepreneurship, business, publishing, media and community leadership, we mix precision with creativity to turn good ideas into unforgettable brands. Expect sharp strategy, clever wit, and a lot of caffeine-fueled brilliance — always served with heart (and maybe a feather or two).

Jenn Givlin
Brand Whisperer & Community Mixologist at The Wicked OwlChemist

Big-picture strategist meets brand therapist, Jenn is the creative firestarter behind The Wicked OwlChemist. With a background in publishing, community marketing, and a sixth sense for brand blind spots, she helps businesses turn their "just fine" into "fully aligned."


Jenn doesn’t just build brands—she builds nests. Cozy, powerful, and unmistakably you. Whether she’s leading local ad campaigns, designing dream client journeys, or naming something so clever it makes your copywriter weep with joy, Jenn brings insight, edge, and a touch of magic to every conversation.


Catch her with a strong coffee in one hand and a highlighter in the other, always scheming up new ways to grow wicked-good businesses without burning out the humans behind them.


Tagline: Creative Strategist. Brand Whisperer. Fluent in Owl.

Lyann Van Rooyen
Brand Operations Oracle & Chaos Coordinator

Lyann is the operational heartbeat of The Wicked OwlChemist—where spreadsheets meet stardust. With a background in media, management training and entrepeneurship, making the impossible look easy, she keeps the wheels turning and the vibes flying high.


Whether she’s coordinating campaigns, wrangling timelines, or deciphering cryptic client notes like a marketing archaeologist, Lyann has a gift for bringing order to the creative storm. She makes sure every pixel, paragraph, and promotion is polished, purposeful, and perfectly on time (with just the right amount of sass).


Behind every great brand is someone making sure it actually gets done—and around here, that someone is Lyann.


Tagline: Operations Extraordinaire. Momentum Maven. Maker of Marketing Magic (On Time and On Budget).

Our Core Values. The Magical Drive of Our Marketing.

A black owl with white eyes and a diamond in its mouth on a white background.

Owl Eyes on the Details

We see what others miss. From brand blind spots to golden opportunities, we zoom in, scope out, and strategize with precision.

A black and white feather icon on a white background.

Feather Your Own Nest

We believe in building brands that feel like home—authentic, intentional, and irresistibly you. No cookie cutters allowed.

A black and white icon of a beaker with liquid in it.

Alchemy for the Everyday Brand

We mix intuition with innovation to turn "meh" into magic. Whether you’re just starting out or mid-pivot, we’re here to stir the cauldron and spark real growth.

A black and white icon of a speedometer on a white background.

Hoots Over Hustle

We’re not about burnout marketing or sleazy sales funnels. We’re here for real relationships, meaningful conversations, and work that feels as good as it performs.

Our Mission is Wicked Good.

We help brilliant business owners stop blending in and start standing out—by crafting community-rooted branding, marketing, and events that are equal parts strategy, soul, and a sprinkle of owl-like wisdom. (Also, caffeine. Lots of caffeine.)


Whether it’s a bold brand launch or a buzzworthy business lunch, we create experiences that connect, inspire, and help great ideas take flight.